by uxwebdesigner | Aug 9, 2019 | behavioural design, development, optimization, storytelling, user experience, users
There are 11 steps in creating buyer personas, that will offer up the best strategy for your customers: Step 1. Name (this is the easy part) Step 2. Background (job (career path), family) Step 3. Demographics (gender, age, income, location) Step 4. Personality markers... 
by uxwebdesigner | Apr 11, 2018 | attention, storytelling, Uncategorized, user experience
(Storytelling image by By Whitney Quesenbery & Kevin Brooks) One of the best ways to increase user interaction on your site is to implement storytelling. You can do this using a video, images, and even hand-drawn sketches. Your goal is to evoke a specific...