by uxwebdesigner | May 9, 2021 | content strategy, consistency, customer experience
Summary: Define your goals. Know your audience. Study your competition. Assess your position in the industry. How will you measure your results? What are your budget needs? Defining your goals is the first step of creating an effective content strategy. For example,... 
by Sondra Duckert | Sep 1, 2020 | customer experience, attention, consistency, problem solver
Most companies realized the importance of how a bad product review will affect their sales. Take for example a person giving a TED talk or a speech at a conference. The talk is filled with praise and positive feedback from the audience. People are clapping, standing... 
by Sondra Duckert | Apr 12, 2020 | attention, consistency, Creative, daily schedule, danish, working from home
Knowing that we did after all had time. When working from home, as we (here in Denmark) mark the beginning of week five in “lockdown”, it is becoming difficult to continue to self isolate and stay indoors as Spring arrives. The weather has been pleasant... 
by Sondra Duckert | Apr 3, 2018 | consistency, logo, users, ux design
(image via boredpanda) Consistency enables people to efficiently transfer knowledge of new experiences quickly and focus attention on the relevant aspects of a task. Let’s use Logo as an example: An aesthetically consistent logo enhances recognition and sets...
