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User Experience Word of the Day: Consistency

by uxwebdesigner | Apr 3, 2018 | consistency, logo, users, ux design

Logo Consistency (image via boredpanda)

(image via boredpanda)

Consistency enables people to efficiently transfer knowledge of new experiences quickly and focus attention on the relevant aspects of a task.

Let’s use Logo as an example:

  • An aesthetically consistent logo enhances recognition and sets emotional expectations.
  • Functional consistency is the action and meaning of a website or even a logo that improves usability and learnability about that product or service.

Consistency makes brands feel more dependable and a logo brand that people can trust.

Consistency provides customers with the same experience across many platforms. It also improves brand recognition, reduces costs and establishes a relationship with customers that extends beyond a single product or service. (- Universal Principles of Design).

Use consistency whenever possible but don’t comprise clarity or usability for consistency. Find a balance that will allow your users to learn things quickly.

Master of Science and Technology – Media Management

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