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Content Strategy

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Copywriting

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SEO Strategy

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Featured Articles

Steps to creating an effective content strategy

Steps to creating an effective content strategy

Summary: Define your goals. Know your audience. Study your competition. Assess your position in the industry. How will you measure your results? What are your budget needs? Defining your goals is the first step of creating an effective content strategy. For example,...

Customer Experience: Learn From A Bad Product Review

Customer Experience: Learn From A Bad Product Review

Most companies realized the importance of how a bad product review will affect their sales. Take for example a person giving a TED talk or a speech at a conference. The talk is filled with praise and positive feedback from the audience. People are clapping, standing...

Day 35: Working from Home (WFH)

Day 35: Working from Home (WFH)

Knowing that we did after all had time. When working from home, as we (here in Denmark) mark the beginning of week five in "lockdown", it is becoming difficult to continue to self isolate and stay indoors as Spring arrives. The weather has been pleasant and gardening...

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Latest Posts

Steps to creating an effective content strategy

Steps to creating an effective content strategy

Summary: Define your goals. Know your audience. Study your competition. Assess your position in the industry. How will you measure your results? What are your budget needs? Defining your goals is the first step of creating an effective content strategy. For example,...

Customer Experience: Learn From A Bad Product Review

Customer Experience: Learn From A Bad Product Review

Most companies realized the importance of how a bad product review will affect their sales. Take for example a person giving a TED talk or a speech at a conference. The talk is filled with praise and positive feedback from the audience. People are clapping, standing...

Day 35: Working from Home (WFH)

Day 35: Working from Home (WFH)

Knowing that we did after all had time. When working from home, as we (here in Denmark) mark the beginning of week five in "lockdown", it is becoming difficult to continue to self isolate and stay indoors as Spring arrives. The weather has been pleasant and gardening...

SEO: How To Optimize Your Content Using Keywords

SEO: How To Optimize Your Content Using Keywords

(image from keywordtool) If you do not know where to begin in your keyword search, give Ubersuggest a try. You can also use the Google keyword planner. Once you find your keywords, remember to use them when creating content, blog posts for your site. Include...

SEO Tips For Beginners and a Reminder For Others.

SEO Tips For Beginners and a Reminder For Others.

Are you (your website) on Google? Are you sure? Here's a quick and easy way to find out. Type site, followed by a semicolon and your website URL in your browser search bar: For example site:wikipedia.org If your return results are a list of information about your site...

Steps In Creating Buyer Personas.

Steps In Creating Buyer Personas.

There are 11 steps in creating buyer personas, that will offer up the best strategy for your customers: Step 1. Name (this is the easy part) Step 2. Background (job (career path), family) Step 3. Demographics (gender, age, income, location) Step 4. Personality markers...

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