by Sondra Duckert | Sep 1, 2020 | customer experience, attention, consistency, problem solver
Most companies realized the importance of how a bad product review will affect their sales. Take for example a person giving a TED talk or a speech at a conference. The talk is filled with praise and positive feedback from the audience. People are clapping, standing... 
by Sondra Duckert | Apr 12, 2020 | attention, consistency, Creative, daily schedule, danish, working from home
Knowing that we did after all had time. When working from home, as we (here in Denmark) mark the beginning of week five in “lockdown”, it is becoming difficult to continue to self isolate and stay indoors as Spring arrives. The weather has been pleasant... 
by Sondra Duckert | Feb 4, 2020 | ad words, keyword, keyword planner, page quality, Seo
(image from keywordtool) If you do not know where to begin in your keyword search, give Ubersuggest a try. You can also use the Google keyword planner. Once you find your keywords, remember to use them when creating content, blog posts for your site. Include... 
by Sondra Duckert | Jan 28, 2020 | google search console, optimization, Seo, user experience, website
Are you (your website) on Google? Are you sure? Here’s a quick and easy way to find out. Type site, followed by a semicolon and your website URL in your browser search bar: For example site:wikipedia.org If your return results are a list of information about... 
by Sondra Duckert | Aug 9, 2019 | behavioural design, development, optimization, storytelling, user experience, users
There are 11 steps in creating buyer personas, that will offer up the best strategy for your customers: Step 1. Name (this is the easy part) Step 2. Background (job (career path), family) Step 3. Demographics (gender, age, income, location) Step 4. Personality markers...
