About UX and SEO
Improving user experience on your website will increase your quality score ranking.
What we know for sure: Poor UX hurts SEO
The misconception in online marketing is that SEO is all about keywords and backlinks. While true, search engine algorithms have also created a long list of other factors to consider when ranking your website and among those factors include important elements of user experience.
SEO is about User Experience. In order for search engines to rapidly crawl and index your site in the attempt to provide search users with a list of relevant ranked websites. They can assess whether or not visitors enjoy navigating effortlessly throughout your website, the amount of time on your pages, which links have been click on, and if they found what they were looking for. If the user returns to your site it is an indication that you have done a great job in combining SEO and UX design elements.
If a user does not return or leave your site without taking any action or even a high bounce rate, it will signal to search engines that your site is either poorly optimized or irrelevant to users. A user-centric website will solve a lot of the above issues while never losing focus on the importance of search engines.
What we know for sure is that UX and SEO have shared goals. That is to achieve better positioning. Having a site that loads fast, good site architecture that allows users to find what they are looking for quickly also means that search engines will be able to index your pages with ease.
Website responsiveness for mobile/portable devices has also never been more important. Make your site friendly for both desktop and mobile searchers.
Target Your Right Customers
But first, we must know in detail who your users or potential users are. We will use the same focus on understanding what motivates, stops, or persuades your users to search for your site so we can give them the best possible user experience. Finding out what motivates users to visit your website is an important first step in improving your SEO and User experience.
Analyze & Increase Traffic and Conversions
After finding out what motivates users to your site next, the next step is to discover what makes them convert or where in the process of navigating the site are users abandoning their action. The three drivers we will focus on are: what drives users to your website, what barriers cause abandonment, and what elements persuades your users to act. This is an iterative process.
How We Deliver The Results That You Want!
Our 3 step action plan to meet the goals of both UX design and SEO objectives, will determine what drives people to your site, what stops them, and what actions convert them. These actions are a direct correlation to your page ranking and positioning in search engines.
We will summarize the key information on one page with visual evidence directly from users. Together with a completed worksheet about the fixes, your site will need to apply any changes you will need to make with a focus on the most impactful solutions first.
You Don’t Have To Figure It Out Alone.
We optimize websites for a better page quality ranking and a better user experience.
Search Engine Optimization
SEO is about helping search engines understand your website and it’s contents. If a user does not understand what your site is about, neither will any search engine.
Content optimization is associated with keywords, adding meta tags, and relevant links. It is the process of making certain that content is written for your target audience.
On Page/On-Site Optimization
On-page optimization (single page optimization) not to be confused with On-Site SEO is the practice of optimizing website content and HTML source code. To improve your search engine and page quality ranking and earn more relevant traffic from search engines.