I started my professional career as a Usability specialist at an international research firm in Copenhagen. I’m of the school of ‘Simplicity is the key,” and many of the websites that I was in charge of conducting user testing were all but simple. So I sought out to teach companies how they could create a more simple website that users would love to visit. However, I discovered another problem besides usability issues. A large number of websites designed for the owner and not the user and that the problem with most was not the product but the way the website spoke about the product. They were leaving users feeling that the site was irrelevant for them. It became essential, for me, to teach companies that whatever product or service they were offering, to present it as a ‘solution for the user’, not a showcase piece for the website owners. Creating a website for users, I quickly found out, is a tough thing for website owners to learn. 

SDC started as a side project to help my family and friends with their websites. The idea was never to become a web designer but a UX designer with a focus on analysis, user behavior, and simplicity of website design. I quickly discovered that to give my clients the best chance to achieve a higher ranking position with search engines, SEO, and Search Page Quality assessments required that our team adopt a more synergic strategy.

Me and the late Mrs. Betty.